By the way, when we talk of skin benefits of fairness creams, we mean only and only the really good quality ones, enriched with pure, proven botanical bioactives and packaged to retain potency, like WOW Skin Science Fairness Cream. None of those cheap, tube-packed chemical concoctions that sell in the name of fairness and do more harm than improve the skin

Men and women across the land use fairness creams are to lighten skin tone and gain a fairer complexion.
Still, what most users don’t realize is that a good quality fairness cream – like WOW Skin Science Fairness Cream – is much more than just a fairness formulation. It delivers many more skin benefits besides fairness that you just may not realize upfront.

So we thought we should take this opportunity to tell you what other absolutely delightful skin benefits you can expect from your chosen fairness cream (besides fairness, of course).

Just think, what use is fairness if you don’t have a smooth and even complexion to go with it! A good quality fairness cream will always have some bioactive ingredient to tackle age spots and pigmentation patches and make your skin more even toned.

WOW Skin Science Fairness Cream has pure Saffron Extract (made from real saffron strands) and Kojic di Palmitate (sourced from mushrooms) that are clinically proven to lighten dark spots and patches to deliver more even toned complexion.

As you would know already, skin’s dark colour occurs due to a pigment called melanin that skin cells make. The more the melanin in our skin, the darker the complexion. Now sunlight is a key factor in both melanin production and aging of skin (it accelerates melanin making and dries up skin to cause wrinkles). So a good fairness cream incorporates sun protection factor (SPF) to ensure your skin stays safe from sunrays.

WOW Skin Science Fairness Cream has a clinically proven sun protector in Liquorice Extract plus a high SPF of 20 PA++ to ensure that sunrays (especially the very harmful UVA & UVB radiations) do not play havoc with your skin.

Bonus tip: Run out of sunscreen? Just apply your WOW Skin Science Fairness Cream 10-15 minutes before stepping outdoors in daytime!

Pollution in the air you breathe and the food you eat means harmful free radicals floating in your body that also show up as damage your skin. Dirt, dust and smoke too accumulate on your skin making it look dull and drab. A good fairness cream is rich in antioxidants to ensure that harmful free radicals and pollution damage are neutralized at the earliest. It also creates a protective layer on skin to keep it safe from external pollution.

WOW Skin Science Fairness Cream has several botanicals – Extracts of Mulberry, Liquorice & Saffron – bursting with natural goodness of antioxidants to wipe away pollution damage signs from your skin.

If there is one thing everyone dreads it is fine lines and wrinkles creeping up on the skin. Good news for fairness cream users! If you are using a best quality product like WOW Skin Science Fairness Cream, you are getting in-built anti-aging skincare too. Your skin starts showing signs of aging when its collagen protein (the body glue that holds skin and everything else aloft inside the body) starts breaking. Collagen breaks due to aging, sunrays, pollution and lack of hydration and we see the result as signs of aging.

WOW Skin Science Fairness Cream has Arbutin – a bearberry plant sourced bioactive that’s clinically proven and the best anti-wrinkle treatment in the market right now. This cream also has pure Shea Butter and Cocoa Butter to give your skin advanced nutrition rich in essential fatty acids to increase skin’s moisture content and boost collagen production to keep visible signs of aging at bay.

What’s fair skin worth if it does not glow? A good quality fairness cream will work to improve your skin’s overall health and make it glow from within.

WOW Skin Science Fairness Cream has a unique formulation with several multitasking bioactives – Extracts of Saffron, Liquorice & Mulberry plus Shea & Cocoa Butters – that work to enhance your skin’s health naturally and effectively.

So now that you know just how great a fairness cream is to your skin’s total care with so many other benefits besides skin lightening, do let your skin enjoy it all.

In all fairness, good skin is the best makeup you can wear.

Customer Reviews From Amazon 

“Quiet impressive results of cream on dark sports and sun tanning and even make my skin 2 tone fairer from this , I recommend it specially during traveling on high altitude areas like leh – ladhak , kaza ,kelong to avoid tanning , otherwise all other products of WOW is awesome.” – Rajneesh

“Wow fairness is amazing this product is really works…I love it” – Ayesha

“Awesome product in such reasonable price. Really Happy To Have One 🙂 Thanks !!” – Babbal